Newcastle University Business School

Staff Profile

Dr YiChuan Wang

Lecturer in Marketing


Dr. Yichuan Wang is a Lecturer (Assistant Professor) in Marketing at the Newcastle University Business School. Prior to joining Newcastle University, I acted as an instructor in business analytics at the Raymond J. Harbert College of Business, Auburn University (USA), where I was awarded the Ph.D. degree. I was the recipient of the Global Marketing Conference Best Paper Award in 2008, and the finalist for the Best Paper Award at the Americas Conference on Information Systems (AMCIS) in 2014. 

My research primarily focuses on the social media marketing and sharing economy in the context of B2B and B2C, and the application of big data analytics in the healthcare industry and tourism industry. I currently serve as a guest editor of special issue for the Industrial Marketing Management (ABS 3) and Information Technology & People (ABS 3).

My work has been published in the academic journals, including Information & Management (ABS 3)Journal of Business Research (ABS 3)IEEE Transactions on Engineering Management (ABS 3)Industrial Marketing Management (ABS 3)International Journal of Production Economics (ABS 3)Technological Forecasting and Social Change (ABS 3), Computers in Human Behavior (ABS 3)Journal of Computer Information SystemsInternational Journal of Information ManagementJournal of Knowledge ManagementInternational Journal of Market Research, and IEEE Transactions on Learning Technologies.

My paper "Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations" is selected as one of the most downloaded articles in the Technological Forecasting and Social Change since January, 2017 (Read this article click here)    

View my research on ResearchGate

Google Scholar Citation Index click here 

LinkedIn: Yichuan Wang

Twitter: @YichuanWang3


Research Interests

  • Social media & digital marketing (Sharing economy, social commerce, consumer behavior, and B2B social media strategy)
  • Big data analytics-enabled business transformation
  • Digital innovation
  • IT-enabled innovation and business value, especially in the healthcare domain

Editorial Appointments 

PhD Supervision

I am looking for outstanding prospective PhD students who would like to work in the areas of social media marketing and big data analytics. Please contact me with your resume and a research proposal at for a discussion.

  • Current doctoral students - Abraham Joseph (Newcastle University, 2016-ongoing)

Membership of Professional Affiliations

  • Association for Information Systems (AIS)
  • Special Interest Group on Health of AIS (AIS SIG-Health)
  • IEEE Education Society
  • American Society for Engineering Management (ASEM)



    Module Leader

    -LMK1002 Introduction to Marketing (Undergraduate)

    -LBS8526 Principles of Marketing (Postgraduate)

    -LBS8505 Market Analysis (Postgraduate)