Newcastle University Business School

Staff Profile

Dr Eleftherios Alamanos

Lecturer in Marketing

Background

Education:


PhD in Food Marketing (Consumer Behaviour), Newcastle University, UK.

M.Sc. in Agricultural Economics, Aristotle University of Thessaloniki, Greece.

B.Sc. in Agriculture, Aristotle University of Thessaloniki, Greece.

Research

Eleftherios' work focuses on interventions in consumer behaviour. He is currently working on projects which focus on the role of technology on citizens’ everyday activities in general and in the context of retailing in particular. His previous work has examined digital signage installations in department stores and their effect on consumer purchasing behaviour. Eleftherios has also works on projects focusing on consumers’ perceptions of food to promote the adoption of a healthy food related lifestyle. In addition, he has successfully co-supervised a KTP examining older citizens’ perceptions of local transportation networks.

 

Research Interests

  • Retailing / E-Commerce
  • Consumer Behaviour
  • Marketing Channels
  • Adoption, Acceptance and Diffusion of Technologies
  • Food Marketing

Teaching

Degree Programme Director of N500 B.Sc. Marketing


Undergraduate:

MKT2011 Sales Management and Marketing Channels


Postgraduate:

NBS8269: Research Methods for Business and Management Dual Award


Supervision of Undergraduate and Postgraduate Dissertations.

Publications