Newcastle University Business School

Staff Profile

Dr Raffaele Filieri

Senior Lecturer in Marketing


Dr. Raffaele Filieri is a Senior Lecturer in Marketing and member of the Service Research Group and KITE at Newcastle University. Prior to joining this position, Raffaele has worked as a Senior Lecturer in Marketing at Northumbria University. dr. Filieri has also covered positions at KEDGE Business School, France; 'Kemmy Business School', University of Limerick,  Ireland; 'La Sapienza' Università di Roma and Università del Salento in Italy. Raffaele owns a PhD in Business Engineering (Complexity Science) from Universita' Roma Tre.

dr. Filieri has work experience in the private sector, where he has worked as instructor, consultant and business analyst for SMEs (e.g. Tharsus) and multinational corporations (e.g. Merck, Fiat Auto).

Raffaele’s main research interests include: electronic word of mouth; social media marketing; e-tourism; strategic marketing/managementknowledge management; technology adoption and continuance intention; and online consumer co-creation (see the research page for more details).

Dr. Filieri’s actual publications include academic articles in peer reviewed journals such as: Annals of Tourism ResearchTourism Management; Journal of Travel Research; Journal of Business Research; Industrial Marketing Management; Computers in Human Behavior; Information, Technology & People; Expert Systems: The Journal of Knowledge Engineering; Journal of Knowledge Management; International Journal of Quality & Reliability Management; Marketing Intelligence & Planning; International Journal of Agile Systems and Management; Journal of Business Strategy; Journal of Direct, Data and Digital Marketing Practice. Google scholar citations available by clicking here.

Raffaele sits in the editorial board of Journal of Travel Research (4* ABS, 2016 Impact Factor: 4.564; 2016 Ranking: 2/45 in Hospitality, Leisure, Sport & Tourism) and the International Journal of Physical Distribution &Logistics Management  (2* ABS, 2016 Impact Factor: 2.577*; 9/82 in the ‘transportation’ category, 21/161 in the ‘management of technology and innovation’ category) and has received several awards for his research in social media (best paper award in the Consumer Research Track at Academy of Marketing 2014 in Bournemouth (Shilling in online reviews: An exploratory study on consumer attitude and behaviour with promotional reviews); best conference paper award (overall) at the Academy of Marketing Conference in Southampton (Understanding consumers adoption of e-WOM through information quality and product ranking).

Raffaele has co-authored a book for Palgrave Macmillan with dr. Bidit Dey and dr. Karim Sorour: ICTs in Developing Countries: Research, Practices and Policy Implications, and also published book chapters (e.g. Outsourcing and Offshoring of Business Activities: Determinants, Implications and Challenges, Cambridge University Press), and has presented several papers in peer reviewed conferences (e.g., Emac, Academy of Marketing, Marketing Science).

His paper “e-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews”, published in the Journal of Travel Research in 2014 has been the most read/downloaded article from March 2015 to February, 2016.

Contact Details:

Telephone: 0191 208 1705
LinkedIn: Raffaele Filieri
Twitter: @raffaelefilieri



dr. Filieri supervises PhD candidates in the area mentioned below and with a particular interest in digital and social media marketing, e-commerce, technology adoption and continuance intention.

If you are planning to apply for a PhD at Newcastle University Business School, please contact me first at:


dr. Filieri is a versatile researcher and his research crosses disparate disciplines such as marketing, management, tourism, organization studies, innovation, and information systems.      

Raffaele’s main research interests include:

·        Digital & Social Media Marketing (electronic word of mouth, online consumer reviews, user-generated content, word of mouth, consumer opinions, negative word of mouth, website quality, website usability, online trust, reviews manipulation, website loyalty, consumer behaviour in online settings, Facebook, TripAdvisor, Airbnb...); 

·        e-Commerce (acceptance, barriers, enablers...);   

·        e-Tourism (travel and tourism reviews, travel blogs, online booking, electronic ticketing, airlines, hotels, accommodation, destinations, Tripadvisor, Booking...);

·        (New) Technology Adoption and Continuance Intention in developed and developing countries; 

·        Social Capital Theory and its application in business (structural social capital, network size, network closure, network density, cohesiveness, structural holes, in-betweenness centrality, brokering ties, bridging ties, social networks, relational social capital, cognitive social capital);

·        Knowledge Management (Knowledge Sharing/Transfer, Inter-organizational knowledge flows; Knowledge reuse, knowledge retrieval, knowledge management systems);  

·        Innovation (online consumer value co-creation). 

Industries I have experience: 

·       Travel & Tourism;

·       Automotive; 

·       Pharmaceutical & healthcare; 

·       Smartphone;  

·       Clothing;

·       Digital Start-Up. 



    I have 8 years teaching experience in four different countries (UK, France, Italy, Republic of Ireland). I hold a PG Certificate in Higher Education Practice (PG Cert. HEP) (Learning, Teaching and the Student Experience and 'Developing Research and Innovation) and I am Fellow of the Higher Education Academy. To see some of my students' feedback please visit my LinkedIn profile by clicking here


    • International Brand Management (Master Level) 
    • Strategic Marketing (UG level)
    • Quantitative Research Methods (PhD level)


      At Kedge Business School, Bordeaux and Marseille campus, France (2015, 2016, 2017)

    • Digital Marketing (Master Level)
    • International Brand Management


      At Newcastle Business School, Northumbria University, UK (2011-2016)

    • Marketing Communications,
    • Global Marketing Communications,
    • Consumer Behaviour,
    • Strategic Marketing,
    • Business Processes and Systems,
    • Business Performance Management,
    • Advertising Management,
    • Travel and Tourism modules.

    At Kemmy Business School, Department of Marketing & Management, University of Limerick, Ireland (2009-2011)

    • Entrepreneurship & Innovation, 
    • Management, 
    • Marketing Principles, 
    • Marketing Management, 
    • Marketing Intelligence, 
    • Applied Marketing, 
    • Marketing Communications, 
    • Consumption and Consumer Behaviour

      At La Sapienza Università di Roma, Italy (2005-2009)

    • Marketing,
    • Tourism Marketing, 
    • Sociology and Marketing of territories, 
    • Sustainable Marketing and Environmental Communication