Newcastle University Business School

Staff Profile

Professor Klaus Schoefer

Chair in Marketing, Director of the Services Marketing Research Group & Deputy Director of Research



Professor Schoefer joined NUBS in March 2010, having previously served at the University of Vienna's Department of Business Administration and the Nottingham University Business School. He holds a Ph.D. in Marketing and obtained the venia docendi (Habilitation - Dr. habil.) in Business Studies. His research relates predominantly to the field of services marketing where he focuses on service failure/recovery-related issues. Characteristic of his work is its quantitative orientation and the examination of cross-cultural variations where appropriate. His work has appeared, amongst others, in the Journal of Service Research [ABS4*], British Journal of Management [ABS4*], Industrial Marketing Management [ABS3*] and the European Journal of Marketing [ABS3*].

Roles and Responsibilities (Past and/or Present)

Chair of the Marketing Subject Board of Studies (2010-2013)
Ex officio member of the Business School's Executive Board (2010-2013)
Head of the Marketing Subject Group (2010-2013)
Chaired Professor of Marketing (2010-present)
Ex officio member of the Research and Knowledge Exchange Committee (2010-present)
Director of the Services Marketing Research Group (2013-present) 
Deputy Director of Research (2017-present)                                                                                                                                               Elected member of the University's Senate (2015-present)


Industriekaufmann, Chamber of Commerce, Rhineland-Palatinate, Neustadt/Wstr. (Germany): 1990
Dipl.-Bw. (FH) in Management und Rechnungswesen/Controlling, University of Applied Sciences Ludwigshafen (Germany): 1996
M.A. in Corporate Strategy and Governance, University of Nottingham (UK): 1998
Ph.D. in Marketing, University of Nottingham (UK): 2002
Habilitation (Dr. habil.) in Business Studies (focus on Marketing), University of Vienna (Austria): 2009
Ed.D. (cand.) in Higher Education Pedagogy/Management Education, University of Newcastle (UK): ongoing

Previous Positions

2004-2009 Assistant/Associate Professor, University of Vienna (Austria)
2003-2004 Lecturer, University of Nottingham (UK)
2002 Management Consultant, Accenture, Kronberg, Germany
1991-1994 Industriekaufmann, Julius Fillibeck Soehne GmbH & Co. KG, Neustadt/Wstr., Germany
1990-1991 National Service, German Armed Forces, Ellwangen/Jagst, Germany
1987-1990 Apprenticeship as an Industriekaufmann, Julius Fillibeck Soehne GmbH & Co.KG, Neustadt/Wstr., Germany


External Examiner, MSc in Global Marketing, The York Management School (2017-present)


Academy of Marketing UK
European Marketing Academy (EMAC)
German Academic Association for Business Research (VHB)



Key Research Output

- Factors influencing the acceptance of self-service technologies: a meta-analysis (together with Markus Blut and Cheng Wang), Journal of Service Research [ABS: 4*; VHB-JOURQUAL 3: A; ABCD Journal Quality List 2013: A*] Winner of the JSR Best Paper Award 2017.
- A typology of consumers' emotional response styles during service recovery encounters (together with Adamantios Diamantopoulos), British Journal of Management [ABS: 4*; VHB-JOURQUAL 3: B; ABCD Journal Quality List 2013: A]
- Cultural moderation in the formation of recovery satisfaction judgments: a cognitive-affective perspective, Journal of Service Research  [ABS: 4*; VHB-JOURQUAL 3: A; ABCD Journal Quality List 2013: A*]
- The role of emotions in translating perceptions of (in)justice into postcomplaint behavioral responses (together with Adamantios Diamantopoulos), Journal of Service Research [ABS: 4*; VHB-JOURQUAL 3: A; ABCD Journal Quality List 2013: A*]


Research Interests

- Service Failure/Recovery
- Service Experiences
- Service Innovation
- Service Branding
- Customer Dis/Satisfaction

Esteem Indicators

Professor Schoefer regularly reviews manuscript submissions for a number of academic journals (e.g., Journal of Retailing, Journal of Service Research, Journal of Business Research, European Journal of Marketing, International Marketing Review, International Business Review, Industrial Marketing Management, Managing Service Quality, Journal of Interactive Marketing, Journal of Consumer Behaviour, BuR - Business Research and Marketing ZFP – Journal of Research and Management) as well as for various scholarly Marketing Conferences (e.g., European Academy of Marketing Conference, Academy of Marketing Science Annual Conference, SERVSIG, and Academy of Marketing Conference). In addition to this, he acts as an ad hoc reviewer for research grant applications submitted to the Austrian Nationalbank (OeNB).

Doctoral Supervision

- Julija Dzenkovska (Start: academic year 2014/15): Customer Experience [*Recipient of the Sharon E. Beatty Best Services Marketing Proposal Award 2015]
- Charles Kemp (Start: academic year 2014/15): Brand Extensions
- Ruby Zhang (Start: academic year 2013/14): Customer Rage
- Chutinida Phalusuk (Start: academic year 2014/15): Service Failure/Recovery [*Recipient of the Sharon E. Beatty Best Services Marketing Proposal Award 2016]
- Nora Alomar (Start: academic year 2015/16): Ethnic Advertising
- Abraham Joseph (Start: academic year 2016/17): Corporate Branding                                                                                                       - Koblarp Chandrasapth (Start: academic year 2017/18): Online Consumer Communities


- Cultural variations in responses to service failures (together with Anders Wappling, Nima Heirati and Markus Blut)
- B2B branding (together with Christina Sichtmann, Mayoor Moyan and Brian P Brown)
- Customer anger (together with Martin Liu, Mario Luo and Markus Blut)
- Customer participation in service design (together with Nima Heirati and Markus Blut)
- Price fairness perceptions (together with Saurabh Bhattacharya)
- Customer evaluations of mobile applications' interface designs (together with Julija Dzenkovska, Nima Heirati and Fred Lemke) 

Awards & Prizes

- Nottingham University Doctoral Scholarship Award (1998-2002)
- Scholarship Award (1998-2002)
- Science Award of the ITB 2004 for Best International Doctoral Thesis
- British Academy of Management Conference 2016 Best Developmental Paper Award - Marketing and Retail
- Journal of Service Research Best Paper Award 2017

H-Index: 11


Undergraduate Teaching [Past and/or Present]

Module leader and teaching contribution to:
- Essentials of Marketing - Part 1 [BA/BSc]
- Services Marketing [BA/BSc]

Postgraduate Teaching [Past and/or Present]

Module leader and/or teaching contribution to:
- Marketing [MA]
- Consumer Behaviour [MSc]
- Marketing Research [MSc]
- Customer Relationship Management [MSc/MA]
- Strategic Marketing [MBA]

Doctoral Teaching [Past and/or Present]

Module leader and/or teaching contribution to:
- Research Methods [DBA]
- Core Readings in Management and Business Studies [PhD]
- Research Designs in Management and Business Studies [PhD]