Newcastle University Business School

Staff Profile

Dr Josephine Go Jefferies

Lecturer in Marketing

Background


Overview

Josephine joined Newcastle University in October 2016 as a Lecturer in Marketing.

Her industry experience in various sectors includes co-founding a start up (new product development), as well as working in the private sector (fashion wholesale and retail), public service management (e-learning), and the Third Sector (social enterprise consulting). 

Josephine's research integrates multidisciplinary approaches to study the use of technological innovations in the context of health and well-being.


Qualifications

BA (Hons) English Studies (2:1) University of Exeter

MA Criticism & Theory (Merit) University of Exeter

MBA Corporate Social Responsibility (Distinction) University of Nottingham

M Res Business & Management (Distinction) University of Nottingham

PhD Business & Management (Pass without conditions) University of Nottingham


Awards & Grants

2016 Loughborough University Centre for Services Management Doctoral Colloquium Best Paper Award (£50)

2015 ESRC Writing Competition - Highly Commended (£500)

2015 University Endowed Award (Dean Moore Postgraduate Prize) for outstanding 3rd year PhD student (£120)

2015  Association for Consumer Research Transformative Consumer Research Travel Grant (USD 800)

2015 Doctoral Training Centre Researcher-Led Interdisciplinary Collaboration Project Award (£1500) 'Seeding a Seed': an interdisciplinary research project on antimicrobial resistance

2015 University of Nottingham Competitive Graduate School Travel Prize (£600)

2014 Interdisciplinary Summer School: Social Sciences Meet Health Care - Inclusive Health Care Innovation (Guest of Technische Universität Dresden & Germany's Excellence Initiative including €250 travel bursary)

2013 Foundation for Sociology of Health & Illness International Conference Travel Award (£600)

2013 UK Primary Care Research Network National Portfolio (PhD study adopted)

2011-2015 ESRC DTC 1+3 M Res and PhD Business & Management Studentship (£76,000)

2009 Nottingham University Business School (NUBS) Association of MBAs & The Independent's 'MBA Student of the Year'

2008 International Centre for Corporate Social Responsibility MBA Scholarship (£31,000)

2006 UFI Ltd Business Challenge Award (eLearning Best Commercial Solution)

2001 AHRB British Academy Scholarship for MA Criticism & Theory (£10,000)


Memberships & Affiliations

Services Marketing Research Group

Centre for Knowledge, Innovation, Technology and Enterprise (KITE)

Equality, Diversity & Inclusion Committee

Academy of Management

ACR Transformative Consumer Research

Consumer Culture Theory

European Sociological Association

AMA SERVSIG

NUBS Early Career Researcher Writing Club (Co-founder)


Research

My research interests relate to innovation and sustainable consumption, particularly in the context of healthcare demand management using technology-based service channels.

  • Service Marketing
  • Self-Service Technologies
  • Transformative Service Research
  • Service-dominant logic
  • Self-Service Technologies
  • Telehealth & Technology-based Healthcare Services
  • Patient Experience 
  • Critical Realism
  • Sustainable consumption
  • Antimicrobial resistance stewardship
  • Cross Sector Partnerships
  • Corporate Social Responsibility


Research Projects

2017 Collaborating for EMS (Co-Investigator)

2017 NHS Innovation Project Evaluation for North East Commissioning Support (NECS) (Co-Investigator)

2017 Diagnostic Evidence Co-operative Newcastle - Market Research for a Sepsis POCT (Consultant)

2013-2016 Nottingham City (NHS) CCG and CityCare Partnership - Patient Experience Evaluation (Principal Investigator)

2015 NNZ (UK) Ltd - Strategic marketing report for fresh produce net packaging multinational (with Dr Anastasios Pagiaslis)

2015 Hexagon Consultants (Ecuador) - Recommendations Report: Design Criteria for Multi-Sector Collaborations for the Social Good (with Dr May Seitanidi)

2013-2015 Kent Business School - Emergency Medical Services: partnerships with the voluntary sector (with Dr May Seitanidi)

2011-2012 Nottingham University Business School / ICCSR: EU FP7 Work Programme 3: 'CSR Impact' - Case studies of impact from two leading UK supermarkets' Corporate Social Responsibility Agendas  

2010-2011 NHS East Midlands Regional Innovation Fund Project. 'A framework for evidence-based decision-making': social marketing and prevention of childhood overweight and obesity using the National Chlldhood Measurement Programme Data and Experian's 'MOSAIC' geodemographic analysis. Research partners: East Midlands CLAHRC, Experian, NHS, Nottingham University Business School.

2009-2010 UK Sustainable Investment & Finance (UKSIF) Green Paper on 'Barriers to Growth of Innovative Pro-Development Financial Products'. National Ethical Investment Week Roundtable Discussion.


Research Grant Proposals

2016 EPSRC Bridging the Gap Interdisciplinary Sandpit for Antimicrobial Resistance Research (Runner up for £20,000 prize)

2015 ESRC DTC Interdisciplinary Research Sandpit Event for Researcher-Led Initiatives on anti-microbial resistance from 5 disciplinary perspectives (awarded £1500)

2014 University of Nottingham’s Intention to Submit to EPSRC Themed Call: Anti-microbial Resistance. Draft proposal on Telehealth for AMR Stewardship accepted for inclusion to successful bid as an example of interdisciplinary research for pump priming funding.

2014 ESRC Overseas Institute Visit application to take up invitation to collaborate with Professor of Marketing Alladi Venkatesh (University of California, Irvine) as Visiting Scholar on the role of consumer imagination in patient co-production of telehealth service outcomes (Unsuccessful funding application)


Conference Presentations

2017 ‘Institutional logics and the co-creation of value through self-service health care technology’. Go Jefferies, Hibbert & Bishop. Bringing Institutional Theory to Marketing. ISC Paris, 29-30 May.

2017 ACR Transformative Consumer Research Dialogical Conference. Transforming Patient Experience Track. Cornell University, 18-20 June.

2017 Newcastle University Open Lab: Lab Talks. ‘Telehealth Ninjas: A study of the mastery of technologies for chronic disease care’, 17 March.

2016  Invited Panellist, ‘Psychological and Social Determinants of Health in Healthcare Services’ (with Laurel Anderson, Per Skålén, Lars Witell, Ray Fisk, Daniele Mathras), ‘TSR Discourses in Well-being’, Special Session, SERVSIG International Research Conference, Maastricht University (17-19 June)

2016 Invited Speaker, British Sociology Association, East Midlands Medical Sociology Event, De Montfort University (4 April) ‘Telehealth Ninjas: A study of technology mastery for chronic disease care’.

2016 Centre for Services Management Doctoral Colloquium, Loughborough University, ‘Telehealth Ninjas: A study of technology mastery for chronic disease care’. Best Paper Award.

2015 Academy of Management 75th Annual Meeting – Health Care Management Division Paper, ‘Improving Health Outcomes: Applying the Socio-Technical Imaginary toward a Program Theory for Antimicrobial Resistance and Telehealth Agendas’ 

2015 Centre for Health Innovation Leadership & Learning, Nottingham, Research Seminar with Prof Ewan Ferlie, ‘Patient experience of telehealth for chronic disease self-management: applying a value co-creation framework’ 


2015 Prof Rod Brodie’s Workshop on Customer Engagement, ‘Patient experience of telehealth for chronic disease self-management: applying a value co-creation framework’ 

2015 ‘Can you be your own boss with DIY healthcare? The paradoxical perversion of empowerment in the provision of Innovative Healthcare Services’ (ACR Transformative Service Research Dialogical Conference) 

2014 ‘Exploring Patient Experience of Telehealth for Self-management of Chronic Disease: Applying a value co-creation framework’ (Technische Universität Dresden Interdisciplinary Summer School)

2014 Centre for Health Innovation, Leadership & Learning (CHILL) Brownbag Seminar, ‘Patient experience of telehealth for chronic disease self-management: applying a value co-creation framework’ 


2014 ‘Exploring Patient Experience of Telehealth for Self-management of Chronic Disease: Using Feminist Perspectives to Analyse Discursive Change in the Healthcare Servicescape’ (Association for Consumer Research Gender, Marketing & Consumer Behaviour, Helsinki)

2014 ‘An exploratory study of X-PERT Educators’ views of Diabetes Self-management and Structured Education’ (Health Services Research Network, Nottingham)


2014 (Go Jefferies & Helliwell), ‘Ways of improving health outcomes: Antimicrobial resistance and Telehealth Agendas’ (International Philosophy of Nursing Conference, Nottingham)

2014 ‘Patient experience of telehealth for chronic disease self-management: why a value co-creation framework?’ (Midlands Regional Doctoral Colloquium Nottingham) 


2013 ‘An exploratory study of healthcare professionals’ views of Diabetes Self-management and Structured Education: The role of context on professional agency and the spread of innovation’ (European Sociology Association, Turin, Italy)





Teaching

  • MKT2008 - MKT2044 - MKT2045 Services Marketing


  • MKT3014 - MKT3100 New Service Development


  • NBS8236 Customer Relationship Management


  • UG and PG Dissertation Supervision



Student Feedback, Guidance and Consultation Hours:  Mondays 0900-1100 and Tuesdays 1600-1700

Students who wish to contact me for support can reach me via Skype in the first instance


Publications