Dr Elena Chatzopoulou
Lecturer in Marketing Deputy DPD Marketing Management
- Email: email@example.com
- Telephone: +44 (0) 191 208 1722
- Address: (office 8.21)
5 Barrack Road
Newcastle upon Tyne
Feedback, Guidance and Consultation Hours:
The hours offered could include telephone, e-mail or skype contact.
- Chatzopoulou E, Filieri R. Building and communicating fashion brands of sustainable ethnic identity. In: International Conference on Marketing and Tourism (ICM18). 2018, New York, U.S.A. In Press.
- Chatzopoulou E. The case of Ancient Greek Sandals: can fashion brands benefit if they are linked with an ethnic heritage and celebrity endorsers?. 2017. In Press.
- Chatzopoulou E, Gorton M, Kuznesof S. Defining food authenticity: An efficient promotion for ethnic restaurants. In: EURAM 2016. 2016, Paris, France: European Academy of Management.
- Chatzopoulou E, Gorton M, Kuznesof S. Quality Conventions Theory and the Communication of Authenticity: evidence from Greek restaurants in the UK and Greece. In: Radical Marketing Academy of Marketing Annual Conference 2016. 2016, Newcastle Upon Tyne: Academy of Marketing.