Newcastle University Business School

Staff Profile

Elena Chatzopoulou

Lecturer in Marketing Deputy DPD Marketing Management

Background

WORKING EXPERIENCE

Seven years in the marketing sector


STUDIES

PhD in Marketing at Newcastle University Business School (UK): "A grounded theory of authenticity and quality constructions for ethnic restaurants: implications for effective marketing strategies" (2017)

  • U.K. Postgraduate Certificate in Research Training, Newcastle University (UK)
  • ILTHE
  • CASAP

MSc Masters in services management (MSM), Athens University of Economics and Business (Greece)

BSc in Public Administration, Panteion University (Greece)


AWARD

2017 Teaching excellence award - Individual award (Academy of Marketing)


FUNDED PROJECT

Project leader: Young Marketers 4 the North East

(ULTSEC innovation fund)

https://youngmarketers2017.wordpress.com/


ROLES

Deputy DPD of NN52 (Marketing and Management)

Social co-ordinator


MEMBERSHIPS

European Academy of Management (EURAM)

European Marketing Academy (EMAC)

Academy of Marketing (AM)

Member of the Greek Economic Chamber

Holder of the Greek Economist professional license 


RESEARCH GROUPS AT NEWCASTLE UNIVERSITY

Services Marketing

KITE (Centre of Knowledge, Innovation, Technology and Enterprise) 


LANGUAGES

English

French

Greek

Research

Project leader: Young Marketers 4 the North East

(ULTSEC innovation fund)


Research interests:

Authenticity, quality and identity concepts

Word of mouth and E-WOM

Services Marketing

Marketing Management

Marketing communications

Food Marketing 

Fashion Marketing


‍Qualitative research

‍ NVIVO

Teaching

AWARD

2017 Teaching excellence award - Individual award (Academy of Marketing)

" ... a well thought out, creative and pedagogically sound approach to enhancing student engagement and learning in Marketing.  The activities include a number of principles of effective teaching including interaction and collaboration; active learning; complexity and challenge; repetition and practice; variety of activities; the use of a range of media; and, the ‘real-word’ applicability of the tasks.  Furthermore, your personal support and approachability clearly enhance student self-confidence and motivation to learn..."


TEACHING

Module leader MKT1002-MKT1026-MKT1028: Introduction to Marketing 

Module leader MKT3016-3016: Intercalating Year Reflective Learning Account (student placements)


Lectures for NBS8526: Principles of Marketing – Newcastle University Business School

Lectures for MKT1002-MKT1026-MKT1028: Introduction to Marketing - Newcastle University Business School 

Lectures for NBS8062: Postgraduate Research Methods – Newcastle University Business School

Lectures for ACE8107: Food Policy and Marketing – Agriculture, Food & Rural Development School, Newcastle University

Lectures for MKT2004: Research Methods for Business and Marketing – Newcastle University Business School 

Lectures for NBS8510: International Marketing Communications Management module -  Integrated Marketing Communications – Newcastle University Business School

Seminars for MKT3006: Advertising and integrated brand promotion - Newcastle University Business School 

Seminars for MKT1002-MKT1026-MKT1028: Introduction to Marketing – Newcastle University Business School 


SUPERVISION

Dissertation Supervisor for Undergraduate and Postgraduate Marketing students – Newcastle University Business School (since 2014) 

Publications